The fundamental premise of Product-Led Growth is that product is the main driver of a go-to-market journey that pushes users to find, adopt, and use your product. As a go-to-market strategy, product-led works really well for user-centric companies.

However, the reality is that the process of finding, adopting, onboarding, and championing software doesn’t happen in a bubble between you and your user. People are naturally advice-seeking beings, which means that at every step of the process, even before they’ve even started looking for your tool, they’re soliciting external input. We are constantly getting input from friends, colleagues, and strangers on…

Focused on early stage B2B enterprise companies, looking to partner with founders and operators who want to build the future @CorinneMRiley

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store